1Square photos beat rectangles.
Customers scroll on phones. Square 500×500 photos fill the card. Rectangular photos look amateur and cut off the food.
Customers scroll on phones. Square 500×500 photos fill the card. Rectangular photos look amateur and cut off the food.
2Photograph one dish at a time.
Don't pile three burgers in a frame. One hero shot per item with good lighting wins. Phone photos in daylight near a window beat studio photos in bad light.
Don't pile three burgers in a frame. One hero shot per item with good lighting wins. Phone photos in daylight near a window beat studio photos in bad light.
3Put your bestseller first in each category.
People order what they see first. If your Chicken Tikka is the bestseller, it goes first in the Mains category — not alphabetical, not random.
People order what they see first. If your Chicken Tikka is the bestseller, it goes first in the Mains category — not alphabetical, not random.
4Use the "Featured" badge sparingly.
Featuring 80% of your menu is the same as featuring nothing. Pick 3–5 hero items per page and let them shine.
Featuring 80% of your menu is the same as featuring nothing. Pick 3–5 hero items per page and let them shine.
5Describe the experience, not the ingredients.
"Chicken Burger" vs "Crispy chicken thigh, melted cheddar, our smoky sauce on a brioche bun" — the second one converts 2× even at the same price.
"Chicken Burger" vs "Crispy chicken thigh, melted cheddar, our smoky sauce on a brioche bun" — the second one converts 2× even at the same price.
6Price endings matter.
Rs. 599 beats Rs. 600. Rs. 1,495 beats Rs. 1,500. Tiny psychological win, real conversion difference.
Rs. 599 beats Rs. 600. Rs. 1,495 beats Rs. 1,500. Tiny psychological win, real conversion difference.
7Offer 2–3 sizes for the same item.
A "Small Rs. 399, Medium Rs. 599, Large Rs. 799" lineup makes the Medium look like the obvious value pick. Most customers will choose it. Your average order value goes up.
A "Small Rs. 399, Medium Rs. 599, Large Rs. 799" lineup makes the Medium look like the obvious value pick. Most customers will choose it. Your average order value goes up.
8Add-ons drive incremental revenue.
"Add cheese +Rs. 50" / "Add Coke +Rs. 80" — small upsells. Many customers tick yes. Same staff, same kitchen, more revenue per order.
"Add cheese +Rs. 50" / "Add Coke +Rs. 80" — small upsells. Many customers tick yes. Same staff, same kitchen, more revenue per order.
9Keep the menu under 30 items.
Cognitive overload kills sales. A focused 25-item menu beats a 60-item menu in both order volume AND profit. Cull what doesn't sell.
Cognitive overload kills sales. A focused 25-item menu beats a 60-item menu in both order volume AND profit. Cull what doesn't sell.
10Update photos every 6 months.
Repeat customers stop noticing old photos. New photos make the menu feel fresh and they re-engage.
Repeat customers stop noticing old photos. New photos make the menu feel fresh and they re-engage.
The one thing that beats all of these
Reply to every customer review within 24 hours. Especially the bad ones. A polite reply to a 2-star review converts more new customers than any menu tweak — because future customers see how you handle problems before they decide to trust you.
Build your menu the right way
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